The internet is a huge network with different entity controlling
the audience. For starters, the internet might be a complicated mechanism to
control. But the internet is not as complicated as what they think. It is
rather an easy tool to market different kinds of people.
It is rare for Small and Medium sized businesses in the
Philippines to have online presences on the internet, or Websites or social media
pages that will advertise their products. Business owners don't invest in
Digital marketing because they think that the market don't use. Or they don’t
invest in simple business internet because they believe that they don’t need
internet on their premises. But they do miss the point of the Internet; it is
mostly used for finding a certain product. That's the reason why whenever we
are looking for products or services on the internet, nothing comes up, and the
best thing you could do to find it is to go out and check it in the location
itself.
Customers will easily find your Products and Services
Small and Medium Businesses should start their own digital
campaign. By doing this, the business will have two steps advantage to against
their competitors. Setting up a digital marketing page and website will help
tag Google and other search engines to index the business as a legitimate
business.
Google Search engine suggests a certain website for a certain
product / keyword relevant to what the customer is seeking. This includes free
business listings with location services in Google maps. This means that the
business name is listed for “free” in Google maps. At this budding stage of
internet in the Philippines, small businesses should set-up online presence at
this early stage to get one step ahead against
competitors. If the internet marketing goes popular in the next 5 years,
the businesses who have online presence today will be reaping their success
faster than those who will be registering in 2020.
Increase in Product Knowledge
Consumers are getting smarter when it comes to their purchasing
decisions. The more product info they get from a product, the more likely they
will be interested in buying it. Take note, Customers would more likely to
purchase based from the reviews they read on the internet before they buy
anything. With the help of product knowledge, customers will be looking for
what they need from the nearest store from their location.
For business owners, it will be an advantage to have online
presence for showcasing products advantage and disadvantages of the
products/services they are selling. It will also help to market the product through
reviews supplied by happy customers.
Internet will connect the World
A United Nations’ report stated that the world is targeting
4 billion internet users in 2020. In Europe alone, 77.6% of the total population
has internet access, in developing country like the Philippines according to a
Study by telehealth.ph there are average of 44.2 Million active internet users.
Filipino users have average of 6 Hours of daily use of PC, despite of the fact
that the growth rate of the numbers of users in progressive countries is
slowing. Imagine the potential of 44.2 Million internet users in the Philippines
searching the web into stumbling into any business page. To be realistic, let’s
just get only 0.5% of the total internet users to view a certain business.
That's roughly 220,000 possible customers that can purchase from the business
page.
TIP: Proper way to put a business in the net is to set-up a business account on Facebook.com since the
site is considered as number one site that most Filipinos Visit. Facebook
has an Average of 6 Million users are accessing
the website for 4 hours. Imagine the
possible reach that a business can get with advertising in Facebook.com
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